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Title


asterope audio technologies

the signal of a new era

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Title


asterope audio technologies

the signal of a new era

OPPORTUNITY

The highly lucrative audio industry is using archaic cable technology that was developed over a hundred years ago. Asterope has a proven technology, capable of redefining sonic standards for the entire audio industry.

Asterope is producing what many industry experts are considering the first true HD Audio Cable.  The market potential for this technology is tremendous.

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Value


value proposition

technology • performance • brand

Value


value proposition

technology • performance • brand

• Asterope products provide a more dynamic sonic experience
• Asterope products are more rugged, durable and aesthetic
• Asterope's network of industry pundits supports our success
• Expanding product line drives growth in new vertical markets
• Asterope technology is providing high value-add for OEMs
• Asterope is redefining sonic standards for the audio industry 

Magic


our magic

unique architecture • proprietary process

Magic


our magic

unique architecture • proprietary process

• Unique architecture and materials provide advantages
• Proprietary processes manipulate molecular structures
• Core IP held strategically in perpetual "trade secret" status
• Performance supports current studies in 'Psycho-acoustics"
• Made in US to protect science and ensure quality standards


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Advantages


asterope's advantages

game changing

Advantages


asterope's advantages

game changing

• Exclusive rights to revolutionary audio technology
• Unique designs and proprietary manufacturing processes
• Robust & expanding product line with 100+ SKUs
• Strategic global distribution agreements in various verticals
• Channels established with traditional and online retailers
• Current expansion into varying new vertical markets
• Enriched relationships with key industry professionals

There’s an old saying about attempting ‘to do well while doing good.’ Asterope is a company that truly embodies that spirit. From manufacturing right here in the U.S. to setting new standards for audio clarity and quality, all while adhering to good and fair business practices, Asterope is a laudable corporate citizen on the competitive landscape.
— Dan Ferrisi - Editor, Music Sound & Retailer

Plan


business model

strategies • tactics

Plan


business model

strategies • tactics

MI - Musical Instruments

• Entered MI market with revolutionary technology
• Leveraging validation by leading pundits within vertical
• Established relationships with influential professionals in MI market
• Established global online and traditional retail channels

PRO AUDIO - Studios, Churches, Auditoriums

• Establishing relationship with respected leaders in Pro Audio market
• Creating accounts with leading Pro Audio distributors, customers, B2B
• Securing national sales representatives in key markets then expanding
• Refining marketing and promotions strategies and tactics

OEM - Original Equipment Manufacturers

• Expanding product line to meet needs in the OEM market
• Establishing accounts with leading manufacturers for 'Wired with Asterope'
• Leveraging brand association to expand consumer base in all verticals
• Developing sales strategies and tactics that are specific to the OEM market

HIGH END HOME AUDIO/THEATER

• Developing product line for High End Home Audio/Theater market
• Establishing relationships with key players in Home Audio market
• Establish international dealer and distributor networks
• Research and refine marketing and promotional strategies
 

•Additional Verticals: Consumer, Broadcast, Automotive, Nautical, Avionics

 

Products


asterope products

an ever expanding line

Products


asterope products

an ever expanding line



• Instrument Cables / All Standard 1/4" Configurations
• XLR / Line Level / Microphone Cables / TRS > XLR
• Speaker Cables for Varying Applications
• OEM Internal Wiring Solutions: Supporting "Ingredient Branding" Initiatives
• Hi End Home Audio/Theater: Featuring Extensive & Dynamic Product Suites
• Consumer Electronics: Personal Computers, Portable Handheld Devices, Etc.

 



Asterope is amazing technology beyond anything you can possibly imagine. I plugged it in and it was a jaw dropping experience. This is one of the most important components you can add to your entire rig. Asterope is not a cable – it’s far more. Dollar for dollar there’s not a single piece of gear that will improve and enhance the sound of your musical instrument more than an Asterope.
— Larry Fishman, Founder & President of Fishman

Market


go to market plan

on and offline

Market


go to market plan

on and offline


OFFLINE MARKETING

• Professional Interviews Validating Technology
• High Impact Print Campaigns Featuring Iconic Artists
• High Visibility with Consumer and Trade Publications
• Active at National and International Trade Events
• Growing Recognition in Various Industry Communities
• Seventy City Dealer Tour by Company President

ONLINE MARKETING

• Expanded and Dynamic Digital Marketing Platform
• Stimulating Online Brand and Direct Sales
• Sophisticated SEO, Pay Per Click/Google Ad Word, Direct Email Initiatives
• Consumer and Trade Banner Ad Placement & Newsletter Sponsorships
• Dynamic and Active Facebook, Twitter, Instagram, Social Media Campaigns
• Extremely Robust YouTube Channel (www.youtube.com/asteropetv)


Media


press and media coverage

sharing the story

Media


press and media coverage

sharing the story

PRESS ANNOUNCEMENTS:  2010-2015

• Asterope Announces Portfolio of Audio and Instrument Cables
• Guitarist David Grissom selects Asterope as his cable of choice
• Asterope announces second-generation instrument cables
• Elite musicians select Asterope as their instrument cable of choice
• Asterope announces global distribution agreement with Fishman
• Fishman begins worldwide distribution of Asterope cables
• LA artists share their stories at Asterope artist event
• Series of artist events fuels iconic brand campaign
• Asterope and Fishman support audio engineer week
• Asterope launches nationwide dealer tour
• Asterope announces strategic initiative to enter Pro Audio market
• Company launches next-generation marketing campaign
• Asterope sees increasing momentum with dealers & online retailers
• Asterope sees Pro Audio Momentum

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Competition


competitive analysis

examining the landscape

Competition


competitive analysis

examining the landscape

COMPETITORS

Monster

• World leading manufacturer of high performance cables
• Established in 1978, privately owned, based in San Francisco
• Revenues exceeding 500 million per year
• Recent diversification into alternative consumer products
• Over diversification is creating market potential for Asterope

Mogami

• Globally respected brand, division of Marshall Electronics
• Established in 1975, based in El Segundo, CA
• Revenues exceeding 300 million per year
• Mogami has a limited commoditized product line
• Asterope is surpassing Mogami's brand in MI & Pro Audio

Asterope Advantages

• Superior technology
• Growing brand awareness
• Dynamic and progressive marketing campaigns
• Robust stable of respected professional endorsements
• OEM activity provides unique strategic advantage

SUMMARY

•Competitors opened markets with notion that 'Cables Matter'
•Competitors failed to deliver on enhancements in sound
•Asterope products all deliver clearly superior performance
•Asterope is surpassing performance and prices of competitors
•Asterope is more aggressively expanding its global brand
•Asterope well positioned to exploit many vertical markets  

Management


management team
seasoned, aggresive & focused

Management


management team
seasoned, aggresive & focused

CORE TEAM MEMBERS:

• DARIUSH RAD, President & CEO
• DEAN KLINE, VP of Communications
• ROSS BASSINGER, Operations
• ETHAN WILLINGER, Executive Associate
• RICH FRITCHE, CFO
• RICK AKIN, Senior Counsel
• CHRIS AYDAM, Business Analyst
• DALE REISTAD, CPA
• JOE PERRY, Pro Audio Sales
• BRIAN JUDAH, Product Development
• JOSE QUINONES, Assembly Manager
• MARK STENGER, Production


CURRENT INVESTORS:

• FREY RAD, Midland, TX
• LEON JEFFCOAT, Midland, TX
• 96 CORPORATION, Midland TX

Financials


financials

forecast & projections

Financials


financials

forecast & projections

DEAL SUMMARY

Call:  $1.6 Million
Unit Price:  $160,000

Terms: Assuming Full Funding

• $80,000 due at Execution
• $80,000 due in 6 months
• 75% of Net Income to Investors until Payout
• 50% of Net Income to Investors until Investment Doubles
• Adjusts to Pro-rata Share in Perpetuity
 



• Conservative revenue assumptions
• Gross margins exceed 70% = compelling operating leverage
• Potential to scale per strong gross margins/flexible structure

Timeline


progress

at a glance

Timeline


progress

at a glance

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MI PRODUCTS

• Various Global Sales Channels
• Over 130 National Dealers
• Major Online Big Box Retailers (Amazon, Guitar Center, Google, Sweetwater)

PRO AUDIO PRODUCTS:

• Studios, Install, Worship, Auditoriums, OEM, Hi End Home Audio
• Direct Sales via Vertical-Specific Sales Representatives
• Direct Sales via Asterope and Affiliate Sites
• On and Offline Pro Audio Specific Dealer Channels

THE NEAR FUTURE

• Initiate Online Direct Sales of new and expanding products in various verticals
• Cultivate Pro Audio activity in key national markets via network of product reps
• Pursue high revenue "Install" activity in various key Pro Audio centric markets
• Continue to secure OEM partners in both MI and Pro Audio Markets

USE OF FUNDS

• Continue to research and develop various products and technologies
• Secure Executive, Sales, Technical, Creative and Administrative support
• Contract specialized Sales Staff, Consultants, Marketing Agencies
• Advertise and promote products and brand in varying vertical markets


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Summary


summary

why asterope

Summary


summary

why asterope

VALUED AND GROWING BRAND

UNIQUE BREAKTHROUGH TECHNOLOGY

RAPIDLY EXPANDING PRODUCT LINE

STRATEGIC PROGRESSION THRU MARKETS

CLEAR FOCUS ON HIGH RETURN MARKETS

STRONG AND VERSATILE LEADERSHIP

WELL POSITIONED FOR CONTINUED SUCCESS 

 


Asterope Cables provide a clear and evident advantage with less noise and a broader harmonic response that surpasses anything I’ve ever experienced in the past 40 years in the industry.
— Bob Olhsson, Multi-Grammy Winning Mastering Engineer - Nashville, TN.

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Closing


asterope

made in america

Closing


asterope

made in america