Asterope recently attended the Dallas International Guitar Festival at Fair Park in Dallas, Texas. Including both live music and exhibitions from manufacturers and dealers, the annual festival is produced by guitar player and pickup manufacturer Jimmy Wallace.

The team enjoyed its time at the show and capitalized on the opportunity to cultivate new business relationships, distribute promotional material, perform product demonstrations and attract new clientele. Asterope’s head to cabinet speaker cable specifically received lots of attention from players and show-goers, who were impressed by the way the cable opened up the sound of an amplifier. The head-to-cabinet cables are available for purchase on  As always, the company was happy to spend time with its friends from Fishman, who were at the show demoing the new Fluence pickups. Asterope would like to thank everyone at the festival for their assistance and commitment to a successful event.